Today’s Blog is from ICSA President, Bill Gessert
Next week is National Customer Service Week. It is the week set aside (by Presidential Proclamation) to recognize individuals who provide service to customers on behalf of their company or organization. As the week approaches, I’ve been thinking about why it is so important to celebrate National Customer Service Week. And I had some thoughts about all that.
I could easily point to the very well documented positive financial impact company’s gain by providing exceptional service on a consistent basis. But I am guessing that most of you reading this have heard all those facts and figures before. You’ve probably even shared them with others.
Nope. I’ve got a much more “human” reason to explain the value of National Customer Service Week and the importance of lifting up customer service personnel. And it ties directly into the theme selected by the International Customer Service Association for this year’s event – United through Service.
We live in a world where the pace of life has produced a ton of stress. We all feel it. Some times it feels as though we are all moving at the speed of light. As a result, we have gotten less personal, especially with strangers. Maybe this is all amplified for me living in New York. But I don’t think anyone could disagree that we live in a less friendly world today than we did 20 years ago.
So I think it is vitally important to recognize people who provide positive experiences through the service they provide. People who are friendly to the strangers they are serving. People who smile – and mean it! People who are friendly because they chose to be friendly. People who treat you with respect, courtesy, warmth and a positive spirit!
We all need to recognize these people in our companies and organizations next week. They make our lives better. They leave us with a sense there is yet hope in this world. They are nice. And it’s nice to be nice. When I am treated that way as a customer, I feel united with that person because of the service they provided.
I leave you with a question, and a challenge.
The question: Would not this world be a better place if we viewed everyone we come in contact with as a customer to be treasured and handled with care?
The challenge: Next week, make a point to sincerely thank people who serve you. Tell them it’s National Customer Service Week and they just made your life a little nicer. If we all do that, my guess is that by the end of next week, we’ll be living in a better world.