Category: Message from the President

Attracting and Retaining New Customers

Posted by ICSAadmin - May 26, 2017 - Message from the President
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Attracting and Retaining New Customers Attracting new customers is as easy as defining your target market. Keeping them comes down to delivering out of the ordinary results in the area of customer service. Defining your target market is the first step to attracting new customers. Simply stating “men aged 30-40” is a good place to […]

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What’s in a Name? Customer Service vs Customer Care

Posted by ICSAadmin - May 17, 2017 - Message from the President
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In Romeo and Juliet, Shakespeare wrote “what’s in a name? That which we call a rose by any other name would smell as sweet”. While that may genuinely be true, if a rose is referred to as a dandelion it doesn’t hold the same value in our minds. The same is true for the name you […]

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